Keyword Research is a fundamental part of your Search Engine Optimization. This is a point often overlooked by beginners.
When you have the main keywords you are targeting and you also have a couple of related terms, only then are you ready to go. If you understand exactly what the question will be in your browser when the searcher uses your keywords then this will allow you to optimize your page quickly and accurately.
Likewise, if you do all the right things and build a website Google trusts, but don’t actually tell Google that your page content contains the same words people are actually searching for, then you will lose your targeted traffic benefit.
Part of helping search engines find you is using relevant keywords in your content that searchers are also using. That’s where keyword research is so important for Search Engine Optimization and your internet marketing business.
Google AdWords Keyword Tool is free and should be part of everyone’s arsenal.
Keyword Research enables you to see which words people most often use when thinking about and searching for a certain topic. Rather than listening to people say what they think they might use to find that information, with keyword research you can actually see what words and phrases they do use to find that information.
Keyword is the term that often gets used but what is really meant in most cases are keyword phrases eg ‘famous lawyer’. And don’t forget synonyms – ‘famous solicitor’.
Not enough emphasis is put upon the importance of keywords for beginners. You may find a page that doesn’t actually have much to say but will rank better than yours. This is because the publisher has a good grasp of the importance of using Keyword Research.
Allan and Dawn