For beginners to Internet marketing one of the biggest challenges is finding a niche to work in. It is in fact one of the most misunderstood areas of starting an online business. Folk simply don’t know where to start to find a niche. They spend hours scratching their heads to no avail.
Well this is how you find a niche.
Either you have some qualifications, for example, you are a plasterer and this is the niche you are going to go into. Let’s say you have worked as one for twenty years. Okay so you are an authority on this topic and Google likes to see an authority in the particular niche. Your site is going to be obviously DIY plastering and you are going to show people how to plaster. You may even make a series of videos and sell them in a package further down the track. You could sell artifacts to go on walls or anything really in the home décor market that is appropriate. Now the next step is for you to move out onto the net and make contacts. That is you have to get backlinks. You need to write as many articles as you can and submit them to article places, eg Squidoo (this site didn’t lose its page rank by Google in the Panda update like Ezines and Hub Pages did). Now depending upon the competition in that field will depend upon how quickly you are going to get yourself onto the front page of Google. You can pay an SEO team to get you there but that is going to cost. You will also need to do your SEO on the site and in all articles you submit.
For the other folk who can’t think of a niche it is actually easier in a way to decide upon one. Your goal should be to find a keyword (niche) with very little SEO competition and little SEOC competition. If you don’t know what we are talking about at this point then go and Google up both terms SEO and SEOC. You will get your answers. The easiest way you are going to find a keyword(niche) with low competition is to get hold of Market Samurai. Please note, we are not making any money from this, this is not an affiliate promotion. We just think it is a great tool and the free version they offer does a nice job at keyword research (they offer both a free and paid version of the tool, there is no need to upgrade to the paid in my opinion if you are just doing keyword research. The paid version does offer a lot though).
Now you have to start trolling and looking for keywords that have at least 22,000 visitors per month but with the sort of low competition that is going to enable you to break into that market. You do not have to have an inkling about the subject. The world wide net is awash with information. The only sites you are going to avoid going near are medical sites. UNLESS you have qualifications to back up any information you are giving out. Google has paid out big time in litigation in relation to medical sites so they will watch you like a hawk if you try and set one up without the right authority.
Once you have decided you have a niche then set up your Google profile and let Google know you are declaring yourself an authority in this area.
It is pie in the sky stuff to think you are going to get a foothold in the internet marketing niche without hundreds of thousands of dollars to get the help to start up. Even then this is a market that is saturated. BUT this is not to say it can’t be done but success if you are just starting out is highly unlikely in a niche that has formidable competition.
Obviously this is a quick overview to getting your site going.
Allan and Dawn