Possessing writing skills and an understanding of copywriting are a gift for would be internet marketers. Copywriters do not come cheap so it is a worthwhile investment in yourself to learn a few basics when starting out. You can then DIY and save your valuable money.
The underlying intent of Copywriting is to influence the reader. There are small, easy things that you can do that will have dramatic results here. One simple thing that can really put some sparkle into
your copy is to use lively verbs. Readers lose interest in flat copy that uses mundane lifeless verbs.
Instead of writing ‘walk’ you could try using words such as stride, skip, stagger, totter.
In the presence of other people it’s much easier to convey our messages. The actual words we use count for little. It is the tone of our voice and other things like body language that can be used to communicate. A smile carries great influence – there’s no need to use any words!
Unfortunately when we write to communicate it’s not so straightforward.
Also if you are like us, in our day to day conversation our choice of words aren’t anything special. Therefore when we go to write and use these colorful vibrant verbs they don’t come to mind easily. It is almost an unnatural way to write.
Also it can almost give you the feeling of being a bit sneaky. You see we deliberately used that word ‘learn’ in the first paragraph because that is what we actually meant. Now be honest – how many of us truthfully wan’t to LEARN! Wouldn’t we rather discover, digest, gain access to, obtain or take in – especially copywriting! You see how these words make ‘learning’ sound boring!
Luckily, the marvelous thesaurus which we all have will do most of the work for us. Simply pop in the drab colorless verb.
Copywriting Comes Alive!
Straight away, hey presto, back he comes with a selection of wonderful verbs that are so alive they nearly dance off the page.
So remember using lively verbs in our copywriting will alter the results.
Cheers
Allan and Dawn
