Internet marketing is overwhelming for most folk when they first start. Especially as more and more of the ‘baby boomer’ generation come along to dip their toe in. We are of that generation so we do understand. Computers aren’t second nature for us. Younger folk grow up with this stuff so they do have an advantage here. However being computer savvy isn’t necessarily all it takes to create a business online for you. As with any business online or off knowing the nuts and bolts is important but not all that is required.
If you have lots of extra cash lying around you can actually buy yourself into an online business. This is not much different than an offline business. Starting a business offline can cost enormous amounts of money and it can be some time before any of it begins to trickle back your way. Many newcomers believe it is different online somehow or other. If you have these false beliefs then it is not your fault. You have been cleverly marketed to by many of the successful marketers. It serves their economic purposes to mislead you that after only 6 months they began to earn a couple of hundred dollars a day. Well let’s get the record straight because these are fabrications (fibs) in most cases. Naturally there may be a handful of folk out there this worked for but it is certainly not the norm. Maybe this happened quite often ten years ago – but not today!
They don’t tell you about the money poured into hiring the pros and resources to get them started. Many of these folk that would have you believe that after a short time they were on their way to the top spent a lot of money testing and getting advice. This was done many times over and for years leading up to their success. The more honest marketers will tell it as it. That it took them many many mistakes, disappointments and years of hard work before they hit the big time. We respect these marketers that are up front with new folk.
Now none of this is intended to be discouraging because the reality is that it is possible for anyone of us to create a successful business online. Most of us are now aware that Google has been making some rather drastic changes on the net. This can be off putting but don’t let it be the case. Google had to make changes because it stood the threat of losing its dominance on the net. These changes will only serve to help the top marketers in the IM niche. However as we see it there are opportunities opening in other niches.
The practical advice for newcomers has always been don’t simply start up in a niche because it is an interest of yours. What was necessary was to find a niche that didn’t have much competition and get cracking on that. It was all about SEO being used to your advantage. With the latest Google innovations the wheel may gradually be turning. SEO is gradually going to lose its high priority. Not any time soon but in time to come we are going to see changes. Google is starting to look for genuine authority and interest in sites rather than the contrived SEO and backlinks which money combined with knowledge can buy. Do we still have to do our SEO? Of course but it is going to help if you love a topic and could gladly write every day on it. There’s a good chance you will know a lot about this topic and have contacts. This will be reflected on your site and in links to your site. Over time these changes may just swing in the favor of genuine enthusiasts for a topic.
This is our take on it anyway from observation on the recent changes. It will be interesting to revisit all of this in time.
Leave us a comment if you have any thoughts on this.
Allan and Dawn